REV. MARCH 8, GIOVANNI GAVETTI Ducati By the end of , Federico Minoli had won his battle. Over the past five years. Ducati Case Study – Free download as Word Doc .doc /.docx), PDF File .pdf), i Gavetti,. Giovanni. Ducati Motor Holding S.P.A. Boston: Harvard Business. Under the supervision of Giovanni Gavetti: “The Minerva Project. “Ducati.” Harvard Business School Teaching Note () [11]. Ducati: Federico .

Author: Kilrajas Zulkirn
Country: Denmark
Language: English (Spanish)
Genre: Video
Published (Last): 14 May 2007
Pages: 428
PDF File Size: 2.50 Mb
ePub File Size: 16.19 Mb
ISBN: 400-6-64139-817-9
Downloads: 58643
Price: Free* [*Free Regsitration Required]
Uploader: Kajishicage

In the last few years, revenues from sponsors and the sale of race engines and bikes greatly increased. Your comment has been giovznni. Sport-Touring These motorcycles offered a more comfortable riding position than the other Ducatis. Anything can be prototyped. One key supplier was responsible for the provision of a component, and managing the suppliers of the sub-components.

The second phase was centered around the re-organization of the network of dealers. The Internet is first of all a great instrument to communicate to our virtual visitors our racing and Italian identity.

The company gaverti changed in all of the right areas. InBMW introduced its own interpretation of a cruiser, which enjoyed a stunning commercial success. In addition, movies brought cachet to motorcycles.

Levinthal, and William Ocasio. As a consequence, annual registrations per dealer went from 14 to around He believed that large segments of buyers were not attracted by the intrinsic gavettk of the motorcycle, but by what the motorcycle evokes and represents. Rethinking the Microfoundations of Capabilities’ Development. Under Minoli, Ducati had enjoyed explosive growth and profitability. Grok the gestalt of teams See and hear with the mind of a child 3: Competitors Over the last century, the number of motorcycle manufacturers had decreased dramatically.


Well, in this situation, instead of fixing the roof, I ducatj to build the museum.

First, custom-made bike components to increase the performance and individuality of the motorcycle. For instance, in Italy the number of dealers decreased from in to 65 in Everyone needs time to innovate The motorcycle was the center of this system. For instance, Harley established a supplier advisory council SACmade up of 16 suppliers, to expose supplier executives to the best practices of other suppliers in the Harley-Davidson network.

In the U.

Gavetti, Giovanni, and Jan W. For years, the SS had been the most popular Ducati on dducati road. Greater availability of parts the catalogue went from 10, items in to 15, items inimproved distribution, and revised pricing policy resulted in a considerable increase in the contribution of spare parts to total revenues.

These people were the real soul of Ducati. It typically identified at least two sources of supply for each component, and switched to the alternative supplier as the need arose.


Giovanni Gavetti :: Teaching

If the measure of a good teaching experience is the learning you glean from the process, then for me this session was a bumper crop. Editorials penned by professors are published on the site, as well as regular school updates from Tuck staff writers regarding trends in business education.

Distribution In the past, Ducati distributed its motorcycles directly through multi-franchise retail dealers in Italy, and through a series of independent distributors covering specific geographic areas in the rest of the world, with the only exception of the United States, where the company owned a subsidiary.

Buell competed in the Sport segment.

From Motorcycle Mechanic to MBA

Their typical distribution systems comprised two types of agents: Ducati also radically rationalized its network of suppliers through the adoption of more strict selection procedures and careful quality control procedures.

Leadership and Strategic Impact. Toward a Grounded Theory of the Origins of Strategies. Suzuki was Japan’s 1 minicar producer.