The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late s, Europe’s Airbus overtook. In this getAbstract summary, you will learn: How the world’s two largest passenger aircraft manufacturers, Boeing and Airbus, compete;; How they are organized;. Boeing Versus Airbus has ratings and 30 reviews. John Newhouse delivers a thorough and thoughtful analysis of the airline industry from the suppliers to.

Author: Viramar Tat
Country: Liechtenstein
Language: English (Spanish)
Genre: Technology
Published (Last): 5 March 2004
Pages: 29
PDF File Size: 15.85 Mb
ePub File Size: 10.87 Mb
ISBN: 286-5-38628-461-7
Downloads: 20354
Price: Free* [*Free Regsitration Required]
Uploader: Zuluk

Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan.

Please try again later. newhoue

Boeing versus Airbus

Could have been a good short read rather than a book. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top.

Newhouse focuses on what is important — and even offers new insight that extends the debate on issues that matter. If you are a seller for this product, would you like to suggest updates through seller support?

Careers are made and broken.

Sep 20, Brian rated it liked it. Want to Read Currently Reading Read.

The Story of an Indian Multinational. Important as historic perspective can be, it comes at the expense of the more up-to-date events that cry out for Newhouse’s reportage and insight.


The reader is left with a sense that Newhouse gamely tried, but did not quite succeed, in keeping his reporting and analysis up to date. Newhouse describes Boeing — set in its ways, sometimes arrogant, but formidable in its planning and prowess — taking on Airbus. Lists with This Book. It became so frustrating in its obvious lack of editing that I began reading boeiing out loud to my partner who couldn’t believe the English or sentence structure anymore than I could.

Notably his prediction that Airbus would airbud sell enough As to earn a return on the investment has been born out by subsequent events. Trivia About Boeing Versus Air With the on-going drama between the two companies, it really is a shame this book was published when it was.

Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business

A purge there has taken out other high-profile executives who once seemed the best in their business. Barry Jenkins’ If Beale Street Could Talk is a near-perfect success both as a grand statement of solidarity and as a gorgeously wrought, long-overdue story of black life and black love.

The Inside Story of the Greatest International Want to Read saving…. Please try again later. Oct 09, Naresh rated it it was ok. See our Returns Policy. Some of the characters described were certainly larger than life too.

Newhouse smartly navigates the nuances of Boeing’s decision to launch a trade dispute over Airbus’ subsidies from European governments.

Boeing Versus Airbus by John Newhouse – PopMatters

A somewhat lackluster sequel to “The Sporty Game. He examines the critical issues that Boeing has faced in recent years, including its difficult merger with McDonnell Douglas, its controversial move from Seattle to Chicago, and a series of corporate scandals that made front-page news.


But Airbus did not remain on top for long. Knopf first published January 1st Newhouse also captures the difficulty of transforming companies on the scale of Boeing and Airbus.

Boeing versus Airbus by John Newhouse | : Books

Notably his prediction that Airbus would never sell en Boeing versus Airbus is certainly not as good as Newhouse’s earlier book The Sporty Book which covered the major events in the airplane manufacturing industry during the s. Popmatters is wholly independently owned and operated.

Good history on the rise and development of both companies and the overall industry landscape, but started getting lost in all the similar plane model numbers somewhere near the middle Boeing Versus Airbus is a fascinating, informed, and insightful tale of success, and failure, in the turbulent, do-or-die world of the aircraft industry.

See all free Kindle reading apps. This book had been on my “to read” list since it came out 7 years ago and I knew by now it was going to be very dated.